Only 1 in 10 women know their body shape...

Here at Smithery, we’re on a mission to change that. For over 10 years Smithery Style, has helped make building a wardrobe of clothes that truly fit and flatter simple. We’ve done the work so you don’t have to! No more battling through piles of “maybe’s” in the fitting room (or your “cart”) - our shop-your-shape formula will help you rediscover your enjoyment of fashion.

Smithery Style was founded in 2014, by Mavis Huntley to help women find and shop their shape. In 2025, Smithery Style changed hands, and is now owned by Shannon Gallagher. Before Shannon took the leap to own Smithery’s, she was a loyal customer. She understands the mission is what makes Smithery special and will continue...

To empower women of all shapes, and sizes to shop their shape!

Smithery makes building a seasonal wardrobe you love with elevated basics from quality Canadian, women-owned, or sustainable designers easy.

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