Reflecting on 2025, and our In's and Out's for 2026

This year was the first under new ownership, and wow—what a journey it’s been. The goal for 2024 was to professionalize Smithery, and we’ve done that by:

• Refreshing the brand’s look and feel

• Moving to our new head office The Collective Workspace

• Bringing on a shipping partner

• Expanding the try-on team and stylist team

• Forming a collection of incredible women sharing their talents—from accounting and marketing to legal, insurance, and more

We started the year in a basement, and we’re ending it with systems, a team, and…a whole lot of inventory.

Next year is about stability:

• Taking the data and applying it

• Asking more and assuming less

• Choosing sustainability over short-term wins, in business and in life

Here’s our In & Out list for 2026:

IN: Telling Our Story | Finding Smart Synergies | Data-Driven Decisions | Clear Boundaries | Family & Me Time | Strategic Sales | Staying Current | Intentional Content | Inviting You to Decide | Committed Inventory

OUT: Being a Vendor/Sponsor | Pay-to-Play Communities | Emotional Decision-Making | Being Available 24/7 | Working All the Time | Deep Discounts | Chasing Trends | Constant Content | Making All the Decisions for You | Placing Big Bets

💛 Shannon's mantra for the year?

Here’s to a 2026 of intentionality, stability, and growth—in business and in life.