Welcome to the Stylesmith Blog

Passing the Stylesmith Torch & Our Promise to You

Two months ago, I took on the incredible responsibility of leading Smithery Style into its next chapter. If you’re new here: Hi! I’m Shannon Gallagher, the new owner of Smithery Style. If you’ve been around for a while, you probably know this brand was built by the fearless and fabulous Mavis Huntley, who spent the last decade making women feel confident in their clothes.

I’ve named this blog The Stylesmith after a term coined by Mavis as a little nod to Smithery Style's founder and our origin story. What is a Stylesmith? In 2014, when the company was a brand-new Canadian e-boutique,  Mavis defined it as:

Stylesmith: taking the old school concept of dressing for your body shape into the new school world of online shopping. 

Mavis and I share a love for fashion that actually fits real women. We both believe body shape should be the starting point for style, not an afterthought. And we both know that women want more than just clothing- they want options that make them feel seen, understood, and excited to get dressed.

But while I hold that same core belief, I also bring a fresh perspective. My mission is to take Smithery into the future, ensuring it’s not just here in another ten years but thriving in ways we haven’t yet imagined. This means adapting, evolving, and making promises to you, our Smithery community, so that you can continue to trust us with your style.

My promises to you:

• We will always put you first. Whether it’s your feedback, your shopping experience, or the pieces we curate, you’re at the centre of every decision.

• We will help you shop smarter. Our inventory is our biggest risk, but we take that on for you, to find the best pieces, the best fits, and the best ways to refresh your closet every season.

• We will listen. Tell us what you love, what you don’t, and what you want to see more of. Unlike faceless brands, we’re real people reading your messages and making changes based on what you tell us.

• We will keep this community strong. Word of mouth is our best friend. If you love Smithery, share us with your friends, send them our posts, and help us grow this movement.

• We will make fashion work for real women. The industry has ignored us for too long. At Smithery, we’re committed to changing that by offering shape-focused, size-inclusive fashion that makes you feel amazing.

So, as we kick off this new era of Smithery Style, I want to say thank you. For supporting a small, Canadian-owned business. For believing in this brand. And for being part of a community that refuses to settle for anything less than style that fits.

XO, Shannon & The Smithery Team