Demi Solid Cowlneck Butter Soft Midi Dress

'WOW' on body shape: H, X, A

Why we picked it: Sometimes you need one dress that does it all — and this is that dress. The Demi Cowlneck Midi is proof that simple can be stunning. That sultry cowl neckline and body-skimming silhouette create the most effortlessly elegant look, while the butter-soft fabric means you're comfortable from coffee meetings to cocktail hour. In this gorgeous deep plum shade, it's sophisticated enough for the office but special enough for date night. The dolman sleeves add just the right amount of drama without trying too hard.

How to style it:

• Pair with heeled boots (like shown) for a sleek, elongating look.
• Add a belt at the waist for extra definition and polish.
• Layer with a cropped knit or tailored jacket when the weather cools.

Colour: Merlot

Fit: True to size.

• Shannon, 5'3 A‑shape wears S
• Amy, 5'7 X‑shape wears M
• Stacey, 5'4 H‑shape wears L

Material:  Fabric: 49% Modal, 44% Polyester, 7% Elastane