Why did we launch Smithery? To democratize personal styling so no woman ever feels like she has nothing $#@%! wear again! Smithery is the antidote to that online shopping migraine. It's a curated destination using the principles of personal styling to offer the service of simpler and better choices. You can shop your shape with us online or at our Studio.
How to get Stylesmithed online
* aka, a better way to shop for clothes online
1. Identify your body shape using our easy Shape Finder. Search by your shape or browse by style.
2. Shop off real women models (we include her height, weight, shape and size)
3. Get styling tips in every package to make 3 outfits from every piece
How to get Stylesmithed in studio
* aka, personal styling in a no-pressure zone
1. Book a time at our Toronto studio
2. Fill in a shortie questionnaire so we can personalize your session
3. Try on outfits from a rack of pieces pre-selected for you
See more & hear what ladies have to say about their studio experience here!
Back in the era of corsets, a smith referred to an expert in their craft. Like a blacksmith or a gunsmith. You can think of us as a modern day stylesmith taking the old school concept of dressing for your body shape into the new school world of online shopping. We help you identify your body shape (only 1 in 10 women know theirs!) and do the shopping for you by hunting down fresh brands with the best cuts to shamelessly flatter our bodies, our friends' bodies' and our friends' friends' bodies..
Meet The Chief Stylesmiths
Rena and Mavis met while working together at a prominent ad agency in Toronto, launching some of the most successful campaigns in Canada. In the process of helping clients succeed online, it became obvious that the fashion industry was still so far behind...and frankly, a buzz kill to shop. Too much choice. Lack of personalized service. And all the styles modeled on a singular definition of a woman’s body.
Fueled by their ambition and advertising experience (and a lot of red wine and country music), Smithery is where personal styling meets a boutique experience. Where we are pro-style and anti-mall. Where we help every woman access that unstoppable feeling that comes from wearing something you feel amazing in.
I buy a lot of clothes. A LOT. Probably the equivalent of executing a clinical study in shopping behaviour. The thing l've learned to be most true is that beautifully made tailored pieces always look and feel the best and stay in your closet the longest. This lifetime study is corroborated with an interior decorating certificate, fashion styling course, and advertising career under my belt. Now, it’s thrilling to have Smithery as a place to channel that passion... okay, obsession... and have a perfect excuse for buying more.
Body Shape: I'm an H which I didn't like when I was younger but love now because my style is to layer a lot and an H shape makes that easy.
Personal uniform for my shape: Form fitting pants and a boxy top.
Best style hack: A white button up with everything. I buy good ones to wear solo and cheapies to wear under things. This is my only quality over quantity rule breaker.
Country Song: Fishin in the Dark. Or, Tequila Makes Her Clothes Fall Off.
I’ve always battled with making a complete outfit which used to lead to me buying straight off the mannequin. You know, the size 0 mannequin that does not resemble my body shape at all. Thing is that I don’t love shopping (it can be depressing), I don’t have time to shop (who does?!) and I never wanted to invest in clothes because I was always on the ‘verge’ of losing those extra pounds (which of course never happened). Now, Smithery is way for me to help make it easier for us fashion-challenged ladies to get dressed everyday... and maybe even a little fun.
Body Shape: I'm an A with a booty that proudly fills out those blue jeans
Personal uniform for my shape: A-line dresses.
Best style hack: Necklaces. I've learned that a necklace can change the entire vibe of an outfit. So i have a mixture of blingy, colorful and basic chains for chameleon-like outfit switch ups.
Country Song: Forever and Ever Amen. Or, Pontoon